About us

The concept of SpeedCell® was conceived in the Netherlands (Holland), but came to fruition in Zeeland, Michigan. Small racks with trays for screws already existed and not much innovation was happening in the material handling industry. Integrated Fabric Resource Inc., a company with a proven track record in returnable packaging, caught wind of the concept of SpeedCell and they saw an opportunity to launch the product. A partnership was born through Holland Storage Systems and the first patent application for SpeedCell was filed.

The benefits of the SpeedCell Storage Solution when compared to the competition are evident: modular, maintenance-free, a fraction of the cost of other storage solutions, and able to serve many different people at the same time. Over the years, the SpeedCell Storage Solution has seen many revisions. Now, it is safe to say the product is close to perfection!

Our ambition

One of the terms that defines SpeedCell Storage Solutions best is scalable. The definition of the term is ‘capable of being easily expanded or upgraded on demand’. Together with our five-year warranty, SpeedCell Storage Solutions is a sustainable investment in the future success of your company. Its durability and scalability will serve your company well into the future, and the on demand assistance that Holland Storage Systems provides will make sure you are well prepared when your own customers start calling.


Our approach

Holland Storage Systems provides on demand assistance with the application of the SpeedCell Storage Solution. However, the installment of the product in the backroom storage areas, warehouses and other storage areas, we leave to our clients. Holland Storage Systems sends a manual with instructions and video material with our SpeedCell product. Before sending out the product, the best application to the unique storage challenge of our clients is achieved by going over a few questions. What is your product? How much of the product is there? How are the goods stored in the current situation? What is your growth potential? This information enables Holland Storage Systems to custom design the SpeedCell Storage Solution to our clients’ storage challenges.

Our team

Meet us

Doug Buma

President IFR, Inc.



Ron Kropveld




Brian Chan

Project Manager



Dan Reiss

Area Sales Manager - Southern Region



Marcy Elder

Project Specialist



Ray Kolach

Area Sales Manager - Western Region



Contact us

We are an open and customer focused organization that welcomes feedback. This helps us improve and invent smarter innovative solutions, which create value to our customers. Please feel free to share your feedback with us.